The Client: 

Our Watch

 

The Brief:

Tackle the increased rates of domestic violence during Covid-19. Directed at the active bystander. 

 

The Insight:

Within our age group, online concerts during Covid19 have attracted the Target Audience of Men aged 20-34.  Triple R has 800,000 monthly listeners and 65% are in our target audience. 

 

Communication objectives:

Increase Target Audience knowledge to know what to do when faced with signs of domestic violence.

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The Idea: 

Teamed up with Triple R radio for the month of may and redefined the Triple R logo and meaning to ‘Recognise, Respond, Refer’ to help guide those to be an active bystander. We wanted to stem from the depressing and traumatic ads as Covid-19 was anxiety enough and wanted to take a light hearted but meaningful approach. We would host Livetream concerts in recognition of the new Triple R meaning with facts and info to be an Active bystander. Also we used a social media pledge started by Triple R that you could do on Instagram and socials.