Campari 
x DoubleTree Hilton Hotel

The Brief:

Euro summer is calling, but a staycation is the most we can afford. How can Campari capitalize on this trend and create something uniquely appealing?

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The Insight:

Not every Melburnian can escape winter to stroll the streets of Italy, but everyone loves a Negroni.

Communication Objectives:

• Promote staycations at DoubletreeHilton

• Highlight Platform 270 restaurant.

• Increase new customer bookings at DoubleTree by Hilton.

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The Outcome:

We collaborated with DoubleTree by Hilton to create the "Campari Suite" and orchestrated a takeover of Platform 270. Our team designed all promotional assets, including menus, email signatures, and plasma signage.

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With a minimal budget, we transformed the suite into a premium Campari-themed escape. The launch night featured influencers, Italian music, a competition, and an exclusive first look at the suite.​

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My Role:

My role in this project involved orchestrating the campaign from start to finish. I managed expectations, led the team, and oversaw every detail, from designing and setting up the Campari Suite to planning and executing the launch event. My leadership ensured the project was seamlessly executed, creating a cohesive experience that captured the essence of a Euro summer staycation.

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